Out of the comfort zone
“You don’t have to be Jewish to love Levy’s” said an ad campaign — which will surely date those who remember it — for Levy’s Jewish rye bread. No comments yet. You can be the first!
The theme is being adapted by the Valley of the Sun Jewish Community Center into “you don’t have to be Jewish to enjoy the JCC,” said Kristi Hall, who takes care of programs and partnerships for the Scottsdale Chamber of Commerce.
"The JCC has been a member of the Chamber for several years as a means of building relationships with the local communityť," said Moises Paz, president of the JCC. This year, the JCC's representative to the Chamber, Lisa Owens, is bringing the Chamber Airpark Committee's First Friday Breakfast to the VOSJCC for the first time on Oct. 2.
“Especially in this economy, we’ve got to reach out to the local community,” Paz told me earlier today about seeking new members and audiences for the JCC’s services.
Besides letting the local businesspeople know about the activities and fitness center at VOSJCC, Paz said that the breakfast offers an opportunity to welcome the local community to the JCC, encourage involvement and perhaps obtain corporate sponsors for the JCC.
The event, which changes venue each month, regularly attracts about 80 businesspeople, Hall said. That seems like a good number of qualified contacts outside the JCC’s current Jewish comfort zone.
Donald G. Robinson, president and COO of Arizona Public Service Co., will speak on “Fueling the Future: Energy, Sustainability and our Economy,” focusing on Arizona’s current energy and future energy needs and how to meet them.
The breakfast will be catered by Levi’s Catering Café & Bakery. The event takes place 7:15-9 a.m. this Friday at the JCC, 12701 N. Scottsdale Road.
The cost in advance is $15 for Chamber members, $25 for nonmembers. At the door, it’ll be $20 and $30 respectively.
30 Sep, 2009 >